Understand and grow your customers, on auto-pilot

Turn new users into loyal customers. Track your users, survey them, and trigger automated engagement sequences.

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Understand your best (and worst) users .

Talk to the right users at the best time.

Grow your revenue .

Product analytics for everyone .

Understand your best (and worst) users .

Talk to the right users at the best time.

Grow your revenue .

Product analytics for everyone .

Understand your best (and worst) users .

Talk to the right users at the best time.

Grow your revenue .

Product analytics for everyone .

Understand your best (and worst) users .

Talk to the right users at the best time.

Grow your revenue .

Product analytics for everyone .

The problem

While you were building dashboards that no one checks, your users were silently churning.

As your subscription software grows, understanding how people use your product gets complicated fast.

Stop guessing who gets value from your software (and who’s slipping away).

Stop guessing who gets value from your software (and who’s slipping away).

You have data all over the place and it’s tough to see if your users are really achieving the outcomes they want.

You can see the clicks, but not the value

You don't know what 'good' looks like

Your All-in-One Product Analytics + CS Platform + Event-Based Automations

How it works

1. Track your users and collect feedback

2. Spot customers that need attention

3. Recover your customers before they leave

Spot churn risks early

Spot churn risks early

Our simple code snippet automatically keeps track of your user activity, customer accounts, and key events, making it easy to prioritize your customer success efforts.

Track customer health scores and account utilization

Track your user activity and key events

Drive retention on autopilot

Drive retention on autopilot

Set up powerful email automations based on how your users interact with your software. Schedule customer satisfaction surveys to keep a running pulse on customer sentiment.

Email automations based on user events

In-app NPS surveys to collect feedback

Engage your customers at key moments

Engage your customers at key moments

Educate new users with onboarding workflows, keep your paying customers engaged with retention workflows, and recover customer accounts that are at risk for churn. Pre-made templates to make your own, or start from scratch and build an automation unique to your business.

Get started in minutes with pre-made templates

Complete visibility into your customer lifecycle

Product Analytics

As users sign up and interact with your product, you track every action.

And not just at the individual user level.

Your users automatically get grouped by their organizations (group analytics).

This gives you clear insight into customer account behavior and trends over time.

Customer Success Insights

CustomerCove goes beyond event-tracking.

Learn what "customer success" means for your software.

Track how users progress through activation and retention goals

Spot where they fall off

Understand which features lead to long-term success

Know which segments expand (or churn)

The result? You finally know what "good" looks like (and what's getting in the way).

Product analytics, showing user events being added to an events feed (1/3)

Analytics is only step 1.

Your real super-power? Personalized engagement.

When your user does <specific action>

then start personalized email sequence

When your user does <specific action>

then start personalized email sequence

When your user does <specific action>

then start personalized email sequence

When your user does <specific action>

then start personalized email sequence

(save hours in grunt work every week while keeping more customers).

Event-Based Automations

Every user event can trigger a perfectly-timed, personalized email.

Your user skips onboarding? → Send a helpful guide.

A team completes a milestone? → Celebrate with a CTA.

A power-user's product usage drops? → Reach out before they churn.

No more stale email campaigns or messy CRM workflows. Just the right message at the right moment.

(Also: anti-spam logic built in, so you never feel like you're annoying your users.)

Do you prefer communication within your product?

Ask your users for feedback in the moment, while they’re engaged.

In-App Surveys

Need a quick check on user satisfaction?

Surveys in-app, in your brand.

After onboarding → “How was your first experience?”

After adopting a core feature → “Is this solving your problem?”

Before renewal → “Would you recommend us to a friend?”

Responses are tied to user behavior, so you can actually do something with the feedback.

Measure customer market fit, not just user activity.

User Profile
Customer Fit Index

Go beyond the basics. Learn what resonates with your customers.

With a Customer Fit Index, you’ll know exactly who’s thriving vs. who might not be a good customer fit.

(and where you need to take action)

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For Product and CS teams

Your Product team, CS team, and Marketing team should be working from the same data. We make that happen.

Product analytics

Most event-tracking tools start you with an empty page and make you build your own dashboards. Skip the grunt work and start with all your important metrics on day 1.

Health scores

CS platforms are bloated and confusing to use. We keep it simple and give you all the tools you need to understand who is getting value from your product (and who might be slipping away)

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Data privacy and consent, baked in

Whether you're based in North America or EU,we follow the strictest privacy policies, so that your region is covered by default.

Data

We follow GDPR (EU/UK), CPRA (California), PIPEDA (Canada), and Australia Privacy Act

Email

We follow GDPR (EU/UK), CASL (Canada), CAN-SPAM (USA), and Australian Spam Act

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But what about...?

Skip the guesswork with ready-made templates

Tap into a library of proven workflows for user tracking, in-app surveys, and customer outreach. No guesswork needed.

Onboard new users

Welcome new users with helpful content and support during their first week

Understand new user drop-offs

Review where users get tripped up before reaching their first-time-to-value

Get customer testimonials

Reach out to happy users willing to put in a good word for your product

Measure customer satisfaction

Put NPS surveys and 5-star reviews on autopilot

Recover at-risk customers

Spot disengaged users and company accounts at risk of churning

Build a user research pool

Segment users who are not fully satisfied yet but willing to explain how to improve

Learn from dissatisfied users

This is a description explaining the benefit to your org

Discover and measure high-value features

This is a description explaining the benefit to your org

Discover your top 5 segments

This is a description explaining the benefit to your org

Learn what influences a purchase

This is a description explaining the benefit to your org

Onboard new users

Welcome new users with helpful content and support during their first week

Understand new user drop-offs

Review where users get tripped up before reaching their first-time-to-value

Get customer testimonials

Reach out to happy users willing to put in a good word for your product

Measure customer satisfaction

Put NPS surveys and 5-star reviews on autopilot

Recover at-risk customers

Spot disengaged users and company accounts at risk of churning

Build a user research pool

Segment users who are not fully satisfied yet but willing to explain how to improve

Learn from dissatisfied users

This is a description explaining the benefit to your org

Discover and measure high-value features

This is a description explaining the benefit to your org

Discover your top 5 segments

This is a description explaining the benefit to your org

Learn what influences a purchase

This is a description explaining the benefit to your org

Onboard new users

Welcome new users with helpful content and support during their first week

Understand new user drop-offs

Review where users get tripped up before reaching their first-time-to-value

Get customer testimonials

Reach out to happy users willing to put in a good word for your product

Measure customer satisfaction

Put NPS surveys and 5-star reviews on autopilot

Recover at-risk customers

Spot disengaged users and company accounts at risk of churning

Build a user research pool

Segment users who are not fully satisfied yet but willing to explain how to improve

Learn from dissatisfied users

This is a description explaining the benefit to your org

Discover and measure high-value features

This is a description explaining the benefit to your org

Discover your top 5 segments

This is a description explaining the benefit to your org

Learn what influences a purchase

This is a description explaining the benefit to your org

Onboard new users

Welcome new users with helpful content and support during their first week

Understand new user drop-offs

Review where users get tripped up before reaching their first-time-to-value

Get customer testimonials

Reach out to happy users willing to put in a good word for your product

Measure customer satisfaction

Put NPS surveys and 5-star reviews on autopilot

Recover at-risk customers

Spot disengaged users and company accounts at risk of churning

Build a user research pool

Segment users who are not fully satisfied yet but willing to explain how to improve

Learn from dissatisfied users

This is a description explaining the benefit to your org

Discover and measure high-value features

This is a description explaining the benefit to your org

Discover your top 5 segments

This is a description explaining the benefit to your org

Learn what influences a purchase

This is a description explaining the benefit to your org

Onboard new users

Welcome new users with helpful content and support during their first week

Understand new user drop-offs

Review where users get tripped up before reaching their first-time-to-value

Get customer testimonials

Reach out to happy users willing to put in a good word for your product

Measure customer satisfaction

Put NPS surveys and 5-star reviews on autopilot

Recover at-risk customers

Spot disengaged users and company accounts at risk of churning

Build a user research pool

Segment users who are not fully satisfied yet but willing to explain how to improve

Learn from dissatisfied users

This is a description explaining the benefit to your org

Discover and measure high-value features

This is a description explaining the benefit to your org

Discover your top 5 segments

This is a description explaining the benefit to your org

Learn what influences a purchase

This is a description explaining the benefit to your org

Onboard new users

Welcome new users with helpful content and support during their first week

Understand new user drop-offs

Review where users get tripped up before reaching their first-time-to-value

Get customer testimonials

Reach out to happy users willing to put in a good word for your product

Measure customer satisfaction

Put NPS surveys and 5-star reviews on autopilot

Recover at-risk customers

Spot disengaged users and company accounts at risk of churning

Build a user research pool

Segment users who are not fully satisfied yet but willing to explain how to improve

Learn from dissatisfied users

This is a description explaining the benefit to your org

Discover and measure high-value features

This is a description explaining the benefit to your org

Discover your top 5 segments

This is a description explaining the benefit to your org

Learn what influences a purchase

This is a description explaining the benefit to your org

Onboard new users

Welcome new users with helpful content and support during their first week

Understand new user drop-offs

Review where users get tripped up before reaching their first-time-to-value

Get customer testimonials

Reach out to happy users willing to put in a good word for your product

Measure customer satisfaction

Put NPS surveys and 5-star reviews on autopilot

Recover at-risk customers

Spot disengaged users and company accounts at risk of churning

Build a user research pool

Segment users who are not fully satisfied yet but willing to explain how to improve

Learn from dissatisfied users

This is a description explaining the benefit to your org

Discover and measure high-value features

This is a description explaining the benefit to your org

Discover your top 5 segments

This is a description explaining the benefit to your org

Learn what influences a purchase

This is a description explaining the benefit to your org

Onboard new users

Welcome new users with helpful content and support during their first week

Understand new user drop-offs

Review where users get tripped up before reaching their first-time-to-value

Get customer testimonials

Reach out to happy users willing to put in a good word for your product

Measure customer satisfaction

Put NPS surveys and 5-star reviews on autopilot

Recover at-risk customers

Spot disengaged users and company accounts at risk of churning

Build a user research pool

Segment users who are not fully satisfied yet but willing to explain how to improve

Learn from dissatisfied users

This is a description explaining the benefit to your org

Discover and measure high-value features

This is a description explaining the benefit to your org

Discover your top 5 segments

This is a description explaining the benefit to your org

Learn what influences a purchase

This is a description explaining the benefit to your org

Coming soon.

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